Frequently asked questions

I work on hotel development, conversion and asset strategy in luxury hospitality. I help owners and investors decide what a property should become, which investments move it there, and whether the operation can deliver what the concept promises.
Hotel owners, private investors, family offices and hospitality groups, from single boutique properties to small portfolios.
Conversions and repositionings of existing hotels, concept and room-mix definition, CAPEX prioritisation, F&B and guest-experience strategy, and operator input at the concept and feasibility stage of new projects.
have worked on both sides of a hotel. Fifteen years in five-star operations taught me what guests value and what it costs to deliver it; my board role taught me how capital is allocated. I look at every decision through both lenses.
I am based in Florence and work across Italy and Europe. I work in Italian, English, German and French.
With a conversation about the property and the question you are trying to answer. If there is a fit, I propose a scope, a timeline and a written agreement
Detailed results are shared privately on request, where the owners have authorised it.
Selectively: for hotels building a wine programme and for a small number of private clients.
Yes. I lecture in hospitality marketing and commercial strategy at Lorenzo de' Medici Institute in Florence and write on hospitality strategy. I welcome invitations to speak on conversion, repositioning and luxury hotel performance.